20/01 – [EDITORIAL] With JYJ prevailing over the lawsuit, can they change the Hallyu landscape in Japan?
Idol group JYJ have prevailed over the lawsuit on the exclusivity contract filed against Avex Japan.
According to Tokyo District Court, avex should suspend the act of claiming exclusive management of JYJ in Japan. The court ordered avex to pay reparations amounting to 660 Million JPY to c-jes, JYJ’s management agency.
This ruling meant a lot for JYJ. When JYJ separated from TVXQ, they had to accept constraints on their activities due to various lawsuits. Last November 2009, JYJ received an injunction for the suspension of their exclusive contract with SM. They signed an agreement in February 2010 with avex amidst false rumors like the c-jes ceo being involved in organized crime group.
Due to the litigation, they turned to dramas and musicals. The fact that they can’t work in Japan was a major blow, despite having a considerable fanbase.
In fact, it is not unreasonable to say that TVXQ is used as the starting point of Hallyu wave in Japan. Currently, idol groups Kara, snsd, beast and 2PM are gaining popularity in Japan, but they pale in comparison with TVXQ’s popularity in the past in terms of depth and width of the fanbase.
With the court ruling, JYJ is expected to lead the recent Hallyu wave which has recently stagnated.
According to local sources, the Hallyu wave was reduced compared to before. The Dokdo dispute has contributed significantly to the decline of hallyu.
Resumption of JYJ’s activities in Japan is being viewed positively since they can target both music and drama markets. JYJ member Park Yuchun has solidified his position as an actor in his recent dramas.
Park Yuchun has increasingly gaining popularity for starring in several dramas such as Rooftop Prince, Miss Ripley, and I Miss You. His first drama, Sungkyungkwan Scandal, was successful in Japan. This will help in the resumption of their activities in Japan.
In prevailing over their lawsuits, fans are hopeful that it is the start of JYJ’s full-fledged activities. It is noteworthy that their comeback could be a game-changer and can lead to structural changes in the future of the hallyu wave in Japan.